Paris, France / Kronach, Germany – Football superstar Kylian Mbappé has announced his latest venture, becoming a shareholder, via the entity Coalition Capital, in the legendary German premium electronics brand Loewe Technology. This strategic investment marks a new chapter for both Kylian Mbappé and Loewe, bringing together one of the world’s most recognizable athletes and a brand synonymous with high-end design and cutting-edge technology.

Founded in 1923, Loewe has been a pioneer in luxury home entertainment systems, renowned for its premium televisions and audio systems that blend innovation with sophisticated craftsmanship. With Kylian Mbappé’s entry as a shareholder, the brand aims to further strengthen its global position, tapping into new markets and expanding its influence among younger, tech-savvy consumers.

“I’ve always been passionate about technology and innovation,” said Kylian Mbappé. “Loewe is a brand that represents dedication, determination, performance and authenticity — values that resonate deeply with me, both on and off the field. I’m excited to contribute to their next chapter and help the brand reach new heights, especially as it evolves to meet the demands of today’s consumers.”

Kylian Mbappé’s investment is expected to accelerate Loewe’s global growth strategy, particularly in regions such as North America and Asia. The partnership also promises to explore new frontiers in product innovation, with a focus on high-performance, interactive home entertainment experiences designed for a modern lifestyle.

Aslan Khabliev, CEO of Loewe Technology, welcomed the partnership: “We are thrilled to have Kylian Mbappé join the Loewe family. His influence transcends sport, making him an ideal partner to help modernize our brand and engage a new generation of consumers. Together, we will combine our heritage in premium electronics with Kylian’s global appeal, driving exciting innovations that reflect both luxury and state-of-the-art technology.”

In addition to expanding Loewe’s product lineup and market presence, the collaboration is also expected to focus on initiatives promoting accessibility to technology for all, in line with Kylian Mbappé's commitment to social causes.

About Loewe. 

For more than a century, Loewe has been a symbol of inventiveness and luxury consumer electronics products. From its foundation in 1923 to the invention of electronic television in 1931, Loewe has developed into a globally operating company with a long tradition. With 200 employees and an international sales network, Loewe Technology GmbH is active in over 50 countries today with its high-end, elegant TV and audio products. The global brand is passionate and proud of its exceptional innovative strength, tradition, and perfect craftsmanship ”Made in Germany”. Its unique combination of German engineering, excellence, exclusive design, and sustainability has shaped the brand’s culture. Yet, the tradition-rich manufacturing plant and the high-tech production site at the headquarters in Kronach, Upper Franconia, are the very heart of Loewe.

About Kylian Mbappé

Kylian Mbappé was born in Paris, France, in 1998. After a youth career at Bondy, Mbappé moved to AS Monaco and then Paris Saint-Germain, where he became the club’s highest goal scorer in history, before joining Real Madrid in the summer of 2024. He made his senior debut for France in 2017, and a year later became the youngest French player to ever score in a World Cup, winning the tournament. Outside of football, Mbappé is an investor and philanthropist through his charity, Inspired by KM (IBKM). You can learn more about Kylian and IBKM here.

Press Contact:

Loewe Technology GmbH

www.loewe.tv

Kathrin Axen

Email:  [email protected]

Patricia Goldman International for Kylian Mbappé:

Email:

Valentine Fabry – [email protected]

Juliette Guémas – [email protected]

Phone: +33 (0)1 47 53 65 65

*For more information or interview requests, please contact the above press offices.